Provengo
A revolutionary way to build complex systems
The vision
Provengo is a revolutionary platform that flips system-building on its head. Instead of telling your system what to do, you define what not to do — simplifying complexity, increasing safety, and accelerating delivery.
In sectors like fintech and insuretech, where the cost of failure is high, this shift is particularly significant.
The work to create a tagline for Provengo followed research to define the competitive landscape
Complete new website that speaks to business leaders, product managers and developers
Provengo is technically powerful - but hard to explain. It needed a message that would resonate with engineers, product teams, and investors alike, without oversimplifying the tech.
The work
I worked closely with the founders to translate Provengo’s technical strengths into clear, compelling messaging.
Conducted research of competitive landscape
Created tagline
Wrote SEO optimized website copy
Created wire frames for new website
Developed new website
Scripted a 90-second promo video
The challenge
The impact
The new messaging helped Provengo clarify its voice, build investor interest, and explain its complex value proposition with confidence.
Social media advertisement that speaks to business leaders
Dror Elad, CEO, Provengo
"Provengo is a technical SaaS product that needs to speak to diverse audiences. Michael approached this challenge with sharp insight and a rare gift for turning complexity into clear, compelling language.
He led a competitive analysis that sharpened our positioning, crafted a tagline that captured our edge, wrote all the website content, and worked closely with our team to ensure it reflected who we are. He also guided the site’s development with focus and care.
Michael moves effortlessly between strategy and execution. He gave our brand a voice that feels both grounded and alive.
Highly recommended for anyone looking to elevate their message without losing their soul."
