Video for social media advertising call for startups
This video for Tonbo Ventures
Dragonfly Program was circulated
widely in the climate tech
community in Israel as part of their call
for startups to apply for the program. I
wrote the script and produced the
video. The voiceover is AI and was
created on Elevenlabs.
Video
Tonbo Ventures
Building sustainable ventures
for a sustainable planet
The vision
Tonbo Ventures is Israel’s only Venture Studio dedicated exclusively to climate tech. Their vision is to back early-stage founders solving real planetary problems and help them go to market and scale-up quickly.
Social media advertisement to announce call out to climate tech
start-ups to apply for the Dragonfly program
Image driven posts for LinkedIn to support the call out to climate tech start-ups to apply for the Dragonfly program
Early-stage Israeli climate tech startups face a tough road: funding is scarce, go-to-market is complex, and scaling—especially into the U.S can feel out of reach. Tonbo wanted to change that and position itself as the guide and support that could remove those barriers.
The challenge
The work
Tonbo brought me in to run their LinkedIn content. From there, the work deepened — I helped shape their pitch deck for LPs, and later developed the branding for their Dragonfly Program.
Developed brand voice and messaging hierarchy
Wrote all core LinkedIn messaging and ad content
Created the studio program name: Dragonfly
Built investor-facing pitch materials that clarified Tonbo’s dual structure (Fund + Studio)
Created quarterly newsletters
Provided content strategy for their ongoing thought leadership
A proportion of the posts for LinkedIn were based
aroundthe calendar. In some of these, humour was used
to make these standout.
The impact
Tonbo successfully launched their studio program, with strong early traction.
My work helped them tell their story, one that investors could trust and founders could relate to.
Part of the strategy for LinkedIn was to position Tonbo
as experts in Israeli climate tech
Liat Mazor, Managing Partner, Tonbo Ventures
"There's a precision in Michael's work that comes from experience and a deeply intuitive understanding of business communications and human nature. Michael is dedicated to what he does. The quality and creativity of his work speaks for itself. He's also kind, open-hearted and fun to work with. At Tonbo we are delighted to recommend Michael!"
