Launch Promo Video
I scripted the Emeo launch product video and the voice in the voiceover was mine (yep this was before elevenlabs ;)) The aim was to introduce the instrument to existing sax players, and explain the key benefits in an alluring way.
To date the video has been viewed 49k times on YouTube and 58k times on Facebook.
Cosmetics is a super crowded market. With a limited marketing budget, product differentiation has to be clear and precise. The strategy with Ivy & Noa was to use a fine and personal touch to emphasize the natural, hand made quality of their products.
This advertisement for the launch campaign associates Ivy & Noa soaps with works of art, pitching their products as the luxury choice for people who take the time to appreciate the finer things in life.
Social Media Advertising
Other Projects
I’ve helped shape stories, brands, & campaigns for a wide range of clients across energy, wellness, music, cosmetics and more.
Here’s a small selection of past work.
Print Advertisment
The Emeo is a digital saxophone with an authentic saxophone mechanism. This means that players can pick it up and play it immediately. Because it is digital, it can be played silently - a major advantage for an instrument that is notoriously loud and difficult to silence.
This advertisement I made plays on the significance of phrase ‘green light’ to emphasize to saxophone players that the Emeo can be used to practice without disturbing people.
Instruction Video
I scripted the Emeo instruction video and presented the video.
The aim was to make it as clear and simple as possible.
The video was produced By Ilya Yakovlev.
To date it has been viewed approx. 50k times on Youtube.
Melt & Jet have created a super tasty melt-in-the-mouth vitamin supplement. This mock-up advertisement for Melt & Jet plays on the both the tastiness and the healthiness of the product.
This social media advertisment plays on the notion that a man is likely to use a body scrub only if his partner initiates the process. With its allusion to a clock, the imagery emphasises the message that using body scrubs should be a routine part of skincare.
Brochure
Tech2Peace is an NGO that fosters peace between Israelis and Palestinians by bringing groups of young people together to learn high-tech.
This is the cover of a .pdf brochure I created for them to assist in their search for funding from philanthropic foundations. You can see the rest of the brochure here:
Fundraising Campaign
Video
I worked with Tech2Peace to create a fundraising campaign on the Global Giving platform which ultimately brought in more
than $15,000.
My contribution to the project included writing the campaign profile page, scripting the promo video & recording the voice-over.
