Market Research | Branding | Copywriting | Marketing Strategy
Branding - Tagline
The idea of 'with you every step of the way' is to reinforce the notion that Server Factory’s customers benefit from superior consultancy.
The goal of recreating the website was to make it speak to IT buyers in large tech firms.
The main part of the marketing strategy beyond the website rebuild was a new Youtube channel featuring ‘how to’ videos and interviews with industry experts.