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It's challenging to promote a complex, new SAAS product to a niche audience. In this case the overall message is to renewable energy asset owners and managers, and associated O&M companies - and it is that they can use enSights to increase profits, while running more efficient operations with greater peace of mind. The following work shows how I have gone about putting the message across.
In my work with enSights, I create advertisements, write articles and provide brand consultancy. The key social media used is LinkedIn.