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The launch of this natural moisturizing cream included conducting qualitative competitor research, which informed the creation of a brand plan, marketing strategy and social media content plan.
Creative work included: tagline, brand legend, copywriting of website, Amazon profiles, social media posts, landing page & scripts of video advertisements.
The project also included briefing the graphic designer, presenter and video editor.
The objectives of the social media content plan I developed were to create awareness about the launch of the Blend brand, and subsequently to create and increase sales of the two products: Blends No.1 & No.2.